Characteristics of End Users and Customers
To effectively market your products, you have to understand the characteristics of end users and customers. Make a list of what distinguishes your end users. The list will be specific to your needs, but the following are a few of questions you should certainly be able to answer:
You also want to understand the characteristics of your customers:
The more you know about the characteristics of both the end users and customers, the better you can target your products.