Quick Tips-Characteristics Of End Users and Customers – Eli Logan Longview Texas

  • Characteristics of End Users and Customers

     

    To effectively market your products, you have to understand the characteristics of end users and customers. Make a list of what distinguishes your end users. The list will be specific to your needs, but the following are a few of questions you should certainly be able to answer:

     

    • What are their work goals?

     

    • What is important for them?

     

    • Why would they care about your product?

     

    • What pay grades are they, and how do they use your product?

     

    You also want to understand the characteristics of your customers:

     

    • Are they well funded or extremely budget conscious?

     

    • What industry are they in?

     

    • How do they buy products?

     

    • Are there any regional differences or regional preferences?

     

    • Are they all privately held or public companies?

     

    The more you know about the characteristics of both the end users and customers, the better you can target your products.

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